Perfect Example of Viral Marketing: Kobe Jumps Aston Martin at 50mph
Published: April 11th, 2008Do you want to see a perfect example of viral marketing and product placement? Have you seen the Kobe Bryant video that was recently released? Well, let’s take a look…
Let’s take a look at the video:
http://www.youtube.com/watch?v=yURa9T0-Rjk
Okay, at first you may say “Holy crap, that’s fake!”. Yea, well, that may be, but does it matter? Many don’t realize that this is blatant product placement and successful viral marketing. It’s already reached thousands of people, and guess what’s promoted? Nike in the beginning… and also the Aston Martin car.
I give whoever thought of this video kudos for a marketing task done well. Good job guys!
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